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90 PercentWeekly newsletter · part of Spectrum Holding

One look across the website and every email.

90 Percent picks one company a week from a global index of about 4,200 companies and tells its story. The writing was good. The design read like a plain document.

Visit get90percent.com

What we did

A publication, not a document.

  • A masthead for the emailA navy banner with the 90% mark at the top of every issue.
  • The index numbers up frontEvery issue opens with the index's long-term returns in a clear, easy-to-read box.
  • Website and email in stepSame colours, same serif headings, same feel in the browser and in the inbox.
  • Every past issue updatedThe new design went onto issues already sent, so the archive looks consistent.
1
design across website and email
All
past issues restyled

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