One look across the website and every email.
90 Percent picks one company a week from a global index of about 4,200 companies and tells its story. The writing was good. The design read like a plain document.
What we did
A publication, not a document.
- A masthead for the emailA navy banner with the 90% mark at the top of every issue.
- The index numbers up frontEvery issue opens with the index's long-term returns in a clear, easy-to-read box.
- Website and email in stepSame colours, same serif headings, same feel in the browser and in the inbox.
- Every past issue updatedThe new design went onto issues already sent, so the archive looks consistent.
- 1
- design across website and email
- All
- past issues restyled
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