Part of Spectrum Holding · 3 newsletters
STACKED MARKETER now costs about $20,000 a year less to run.
Three newsletters read by 69,000+ marketers, paid memberships and a sponsorship business. All of it moved off a pile of separate tools onto one simpler setup that we run ourselves.
Where it started
Five bills and a retainer, just to keep things running.
01
Too many bills
An email platform, website hosting, paid plugins, speed and security add-ons, and an agency paid just to keep it all patched.
02
Too many moving parts
Every tool had its own login, its own renewal date and its own way of breaking. Small changes needed someone technical.
What we did
One home for everything, and nobody left behind.
- One place for it allNewsletters, website, sign-up forms and paid memberships now live in one place.
- Readers and members moved with itReaders kept getting their issues on the usual days. Paying members kept their access.
- The old site saved, then switched offEverything was backed up to cheap long-term storage before the old server was shut down.
The numbers
What it cost before, and what it costs now.
| What we paid for | Billed | Per year |
|---|---|---|
| Email platform | $1,400 / month | $16,800 |
| Website hosting | $120 / month | $1,440 |
| Paid website plugins | $1,000 / year | $1,000 |
| Speed & security add-ons | $20 / month + $240 / year | $480 |
| Agency maintenance | $2,800 / 6 months | $5,600 |
| Before | $25,320 | |
| Today: one platform for newsletters, website and memberships | ~$450 / month | ~$5,400 |
| Saved | ~$20,000 |
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